In 2023, the Costa del Sol experienced its most successful year for tourism, attracting a record-breaking 14 million visitors to the Malaga province. This marked a 12% increase compared to 2022 and surpassed the previous best year in 2019 by one million tourists. The growth was driven by international visitors, with a notable recovery in the German market.
Foreign tourists staying in hotels and tourist flats increased by 9.9% compared to 2022, contributing to the overall economic impact of 19,137 million euros. The tourism sector provided employment for 128,430 workers, a 4.1% increase from the previous year.
The positive trend was evident with a 24.7% increase in German tourists, a 26.2% rise in visitors from the United States, and significant boosts in Italian, British, Dutch, and Irish visitors. The Costa del Sol’s stunning beaches, vibrant culture, and rich history continue to captivate travelers worldwide.
2023 sets a new benchmark for tourism, showcasing the Costa del Sol’s ability to deliver exceptional experiences and economic growth. The record-breaking year solidifies its position as a premier destination, attracting visitors with diverse attractions and world-class amenities. The Costa del Sol is poised for continued growth and prosperity in the years ahead.